Think about how important packaging is.
Sometimes do you notice yourself buying a few things on impulse because they look good? Maybe something got your attention?
That’s due to packaging, which does make or break a product, and it’s what draws the attention, talks about the story of the brand, and also conveys emotions to customers. It’s personal, but also plays a huge role in what customers choose.
Here, we’ll go over a few types of packaging needed, and some tips as well.
Choose your Packaging wisely
There are certain packaging options that really make a huge difference, and while there are many that come in a lot of sizes and shapes, it’s definitely versatile.
Mailer boxes are the most popular, and some of the best. They are sturdy, look good, and they’re ready to ship, and they’re super customizable, and it can be really good for giving a really nice, unique product for yourself.
There are also shipping boxes. These are usually corrugated or paperboard boxes that really do stand out with custom printing and the like. But if you’re selling something that’s bigger and bulkier, this is a better option.
Then you’ve got product boxes. These are good for products as well. They’re stylish, elegant, and look good, offering a real brand experience. This is really good for shelves, since they really do look good, and they pair well with other boxes to drop them off.
Pouches are good options too, since they are good for the type of products you need. You can use them for foodstuffs, since they can be resealable, and they offer a unique, pretty experience.
Then there is custom dividers and inserts. This is where the products are pretty much divided out, and it’s good for products that require their own spaces in boxes, adding more elegance, but also enhances the unboxing for a customer too.
Some Popular Packaging choices
When you’re choosing the type of packaging that you want to have, you need to make sure that it’s more than just the outside, but also what’s inside so that your product is packaged in a way that’ll help the brand.
Every single industry is different with this, such as makeup or wine or even clothing. Here are a few ideas to start with.
When it comes to the ecommerce business, you want to make sure that it looks good, offering a good “unboxing” experience on social media, offering more benefits for the brand, and truly creating a remarkable experience as well.
For snacks and beverages, it’s important to make sue you use something study. Corrugated packaging is probably your best option since it offers good protection and won’t break it either.
Some may even use pouches though, especially if it’s strong enough to be in a package like that.
If it’s an artisan or fancy product, you might want to make sure that it sits in a packaging that fits it, giving it that elegant and really refined look to your items, no matter what it might be.
Finally, with beauty and skincare, you want to go for nice product packaging boxes so that it really sells it, with an elegant and sleek design, and a font that stands out, along with good logos or graphics.
You also want to consider using some boxes for the unboxing experience. A lot of beauty influencers like that.
Remember, you can use pouches too if it fits the item, but the best way to decide if the packaging is right for you, is to make sure you give it the right box, and the right way to stand out.